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Field test of digital POP for store decoration held at Isetan Mitsukoshi’s “HANABANASAI.”
March 5, 2019
By: Anthony Locicero
Copy editor, New York Post
Toppan Printing Co., Ltd. said it developed the world’s first digital POP sign using full-color Electronic Paper Display (EPD). A field test using such prototype was held in conjunction with Isetan Mitsukoshi Ltd’s “HANBANASAI” campaign that launched on Feb. 20, 2019. The EPD in the prototype features Advanced Color ePaper produced by E Ink Holdings of Taiwan, which can display more than 32,000 colors and can update the content to display via simple steps on a PC or smartphone. Toppan ha...
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